[QUOTE=Uniblab;81428]Like it or not, gCaptain is known for having an anti-KP bias. The NYT sought you out because of it. This comes from the fact that you have an un-moderated public forum that has taken on a life of its own. For better or worse, this is beginning to define your brand.[/QUOTE]
Well the forum is not unmoderated, it’s self moderated, meaning if information is false or out of line you can report it and 90% of the time we remove the offending remark.
That said I could also do without the lawrence welk and baby photos (though I do enjoy the Maltese Falcon) and welcome you to stick to the homepage news which is strictly edited and free of these shenanigans.
Am I concerned about our brand image? Yes and many people (well paying advertisers included!) have warned me of this before. But the forum, in it’s current state, IS part of the gcaptain brand.
There are two basic lines of thinking in our industry. The traditional maritime position of saying “no comment” to the press and thinking “no news is good news”. This is the theory most of our competitors run on. Read any US maritime magazine (with a select few exceptions) and you will find word-for-word copies of company press statements published as news articles on half the pages and advertisements on the other half.
The other line of thinking is that the industry (KP included) is suffering from lack of exposure and the ill effects of years of suppressing information (wages, working condition problems, political nonsense). That decades of listening to filtered messages from government, unions, corporate PR hacks, etc - while ignoring the average mariner - has been harmfull to our industry and the future of mariners and the country alike.
Yes the problem is most don’t care to listen to the mariner - the very person who is the heart of this industry. Why? Because we are sometime crude, inappropriate and unflitered. Most of us (myself included) joined this profession because we didn’t want to wear a tie, filter our language, worry about puncuation or be politically correct. We became mariners because we love the sea and a life lived without censorship. We also love to call B.S. when we see it and curse when the ship gets too far off course.
The bottom line is we believe that sharing the truth - good and bad, moderated or not - between those who care about this industry is a worthwhile endeavor. One that will help the industry identify problems and find solutions. This position is rarely popular (I’ll share some of my hate mail - from both sides - someday) but necessary because no good is ever going to come to an industry that ignores it’s most important stakeholders and lets PR people - people trained, not in marine transportation but in protecting the corporate image at all cost - speek for the rest of us.
So gCaptain’s “brand” is the voices of this industry from seaman to CEO and that includes those wearing ties and those wearing grease… it also includes c.captain.
The bottom line is the discussions on this forum accurately reflect the conversations occurring in the break rooms and galleys of every American ship. If that’s a conversation you want to ignore then feel free but realize you are also ignoring the truth. We think it’s a conversation this industry can no longer afford to ignore just “cause it ain’t always pretty”.
And if you read the introduction of my book or asked those I’ve worked with offshore why I was fired from Transocean… it won’t take long to figure out that sitting back and waiting for problems to manifest themselves in tragedy - problems everyone knows about but doesn’t mention in earshot of their boss - is not a line of action I’ll ever subscribe to. I care more about reporting the truth and finding solutions to the real problems - the problems mariners only discuss amongst themselves in the break room - than I care about gCaptain’s brand image, readership numbers, advertising revenue or, quite frankly, the future of my own career.
Lucky for my career and the future of this site… I’m not alone.