European Short Sea ship design

Customers of shipping companies are price driven. They don’t give a fig about sustainability.

Vessel owners are cost driven. They don’t give a fig about sustainability.

Banks are profit driven. They don’t care about sustainability. They just want customers that can repay their loans.

So who ( other than crazy government corporate welfare programs) is actually going to pay the high extra costs of building and operating “sustainable “ ships?

Where is all the extra money to pay for sustainability going to come from?

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