June 1, 2009 (Bellingham, WA) – Mustang Survival unveiled its “GO PRO, GO MUSTANG”
campaign today with a line-up of new products, new pricing and new service targets.
The campaign has been put together in response to shifting market conditions and competitive
assessments. GO PRO, GO MUSTANG kicks off a strategic shift for the company to adapt its
business operations to better serve the professional market.
“There is an energy surrounding this campaign I’ve never seen at Mustang before,” says
company CEO, Bob Askew. “Everyone is working together to produce industry leading products
and improve customer satisfaction. As an example, we recently completed an overhaul of our
entire manufacturing and supply process that will lead to improved on-time order delivery metrics.
It’s all really exciting; we’re turning a corner here.”
The first two products being added to the offering are an Inflatable Work Vest – the first of its kind
in the industry – and a neoprene cold water immersion suit.
“The Inflatable Work Vest is about an industry leading company bringing an industry leading
product to market,” says Askew. “The neoprene immersion suit on the other hand aims to round
out our product offering so we can be a full service provider to our dealer network and the
professional market. We’ll be announcing more of these types of product additions when we
release our 2010 programs in a few months.”
Also new to the product line are a series of Water Rescue Kits enabling quick action to save lives
while protecting the rescuer’s life in the process. The kits have already received a great response
from law enforcement professionals, who are often first on scene but insufficiently equipped for
water rescue. Tactical Side Pouch Inflatable Life Preservers have also been released for the law
“We want to earn the business of new customers, and we want to offer increased support to
customers that have remained loyal to us throughout the years,” says Askew. “Other suppliers
may come and go but Mustang Survival is here to stay and we are committed to serving our
Further information on the GO PRO, GO MUSTANG campaign and its products can be found
online at www.mustangsurvival.com/professional.