Urchin roe is a delicacy in Japan and fetch big $$$ for the right quality and taste. But it has to be fresh and at the right maturity to fetch the best price.
He has just secured major investors in his company, Urcinomics AS and started an aquaculture venture in Japan to raise wild caught urchins to the right maturity and near the biggest market.
Sea Urchins eat kelp, crayfish eat sea urchins, kelp functions as a nursery for fish.
Export all the crayfish, the sea urchin population explodes and eat all the kelp and the fish population takes a dive.
Sometimes it takes a long time to connect the dots.