Magnetic North Pole moves closer to Russia in way never seen before by scientists

Magnetic North Pole moves closer to Russia in way never seen before by scientists

All headline and not much actual info. What, exactly is a “way never seen before”? The pole has been moving in approximately the same direction for quite some time, though the speed is variable - they say its slowed down some, but not a peep about what is “never seen before”.

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The article and image seem to contradict the premise of the headline.