As Tugsailor alluded to, advertising has changed drastically in the past 5 years. Newspapers are the buggy whips of this century- they’re for people to read at a coffee shop or on public transportation, and for marketing to people over 60.
Labor scarcity is not a bad thing to the eyes of many. For people crying about pay disparity, it’s a leveling effect, in theory forcing money downwards into the rank-and-file. Short term, many of us suffer as companies increase demand on existing labor, but as the saying goes, that which can not last, will not last. The flipside to that coin is forced efficiency- forcing automation, or the big box store model of labor.