Is it appropriate to use the name Plimsoll for a company’s product name? This commercial product has little to do with the original Plimsoll Act. Earlier in a similar case this has been labeled as theft of history.
They are most certainly choosing a generic trademark, meaning anyone will be free to trample all over it. It also carries some unpleasant connotations, since a plimsoller means a rust bucket ripe for retirement as per the Plimsoll act, at least in Norwegian. In general, I fail to see any connection whatsoever between the brand name and the product on offer, but then again it’s a long time since the apparent thought processes of marketing people stopped making sense to me.
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