At the 2011 Corporate Social Responsibility Awards, hosted by the Danish ‘CSR Foundation’, Maersk Line bagged the prestigious CSR Strategy Award 2011. The prize is sponsored by KPMG and recognizes Maersk Line for integrating sustainability and CSR into the overall company strategy and business conduct. The CSR Foundation works with businesses and organizations to “generate awareness of the most talented Danish companies and CSR strategies.” Maersk Line was unanimously chosen by an international jury of experts in CSR and business management. Maersk Line’s sustainability strategy was launched in the spring of 2010. Since then, the company has invested in energy efficient and responsible transportation solutions as part of its SteamLine differentiation strategy.