The following letter is not really oil related so feel free to trash it. When most people hear the mumbo jumbo corporate buzz words vision/mission/strategy/tactics etc., they get glassy eyed. Let me give a few clear examples, some of which might not be exact historical quotes.
[B]Vision[/B]: F.D. Roosevelt had a vision of “a world at peace where freedom reigned”. This is a dream. A future situation that you are trying to obtain. An end game. A long term goal to fall asleep with. It bolsters the spirit when times get tough.
[B]Strategy[/B]: “Win in Europe first.” We cannot fight two wars at once, and Germany is all we can handle right now. Japan will take the entire Pacific but that is as far as they can go right now. They cannot go any further for awhile. We can bide our time in the Pacific. Put all we have in Europe right now or we are finished and the Pacific is then an academic afterthought.
[B]Mission[/B]: A mission is an action step. Ike had a mission from FDR. “Take Berlin.” All of the soldiers and airmen and marines and sailors were all pointing toward Berlin. Not one single guy was moving to take Lisbon.
[B]Tactic[/B] - carry cereal box clickers so you can authenticate friendly forces and avoid being trapped by German impostors. Move at night so as not to be seen.
Most companies that try the mission/vision thing don’t get it at all. They will load it up like the kitchen sink. Each vision, each mission, each strategy, each tactic, every single one must be reducible to two words (plus a conjunction). A noun and a verb. If you cannot do that then you have not thought out your direction well enough. " “A World at Peace”, “Europe First” “Use clickers” “stay dry” “conserve ammo”.
I will now alert you to a poor tactic embedded in one of our military handbooks. I have an army mine laying manual. It seems that their practice is to make the pre-construction maps using meters on the distance scale on the paper map. But, then the individual mines within each mined block are laid out in paces. If I found something like that in one of the manuals used by my employees I would alert them to it and have them break up in groups of 5 and take 15 minutes to brainstorm potential problems and solutions. Then rejoin as a group to discuss and set direction. Now if you want to go out in the hall and fiddle with your Blackberry, fine, but when you get back in here, if we have moved on, and you don’t make an effort to find out what happened when you were gone, and you come in with your pants down 5 months from now because you screwed up - tough noogies. You have no ground to stand on and my upper management supports me, not you, so go blow it out the window. Often we would have core team members on teleconference. But, it is important to note that this “core team membership” is a big deal. This is because you are either “on” the core team or you are “off” the core team. Only the core team can hire and fire for their team. Of course, big bosses can assign themselves to the core team but NOT if the do not show up on time, do their homework, and bring food to the table. We have had party crashers and we have had them removed from the site. And some of them were pretty high up in the company and were spitting mad. But we never heard a peep out of them again. Now don’t forget, using my system, I already have agreement from upper management that the decision making team is determined in advance. If the big boss’s son got his tail feathers scorched because using the “meters and paces” was his idea, tough, unless they are sitting on the core team that is making the decision, then fine let them state their case just like anyone else at the table. Have at it. It would never happen that a boss would call down and reverse a call made by a core team. Never. It would be unheard of because it would be an absolute violation of the trust and agreement that we made with management when this system was set up. We would have an instant unanimous revolt. I’ve led a few. I have held a few feet to the fire, but that is the way it has to be if you want to get the most out of an organization.
I cringe when I see a mission statement at a hospital: “Our mission as valued co owners of the process is to provide the finest upstanding quality modern medical care that can be given regardless of ability to pay.” No one can remember that. Too many different things to consider all at once. Guaranteed chaos.
They have missed the whole point of the vision and the mission. It is to get singular clarity and focus in your organization. Every person is agreeing to exactly the same thing, and every “thing” they are agreeing to they can say in two words, and the entire organization has heard them say out loud: “Yes, I agree to the notion of running CBL when anomalous pressure readings exist.” This might have been the question on the table at a team building session at BP/TO held months before the blowout had they managed in such a manner.