[QUOTE=alcor;42157]I can assure you that this man’s intentions were anything but to insult anyone. You should discover what your intentions are![/QUOTE]
As someone whose work involves a great deal of ‘translation’ between different form of English, from Filipino and Indian English to Northern European, Scandinavian and American English I can say that you are absolutely correct, Svanerg meant local people and small businesses. There is no other interpretation. Those who don’t want to ‘buy it’ need to get a life.