Pole Star launches new sales website

Pole Star will launch its new sales website on Thursday 22nd October. Aimed at improving the experience of first-time visitors and existing customers alike, the focus of the redesign is to convey information about company products and services in a user-friendly and interesting style.

The website focuses on the four main product groups that Pole Star offers the commercial marine sector: Fleet Management, Ship Security Alert Systems, Marine Asset Tracking Systems (for powered and unpowered assets, tug and barge, rig/platform monitoring management) and LRIT compliance. Each product page provides a summary of the product/service, its key features and benefits, and information on where to buy. The inclusion of an RSS news feed will ensure subscribers are kept up to date on company activities and alerted when new products and features are introduced.

Commenting on the launch of the new website, Paul Morter, Head of Commercial Marine Products, said: “Improving the website is just one of the important steps we are taking to upgrade the services we provide to our customers. Our design philosophy has centred on sending a clear message about Pole Star and its products and services. The new site is informative and accessible; I am sure it will contribute to the continued success of the company.”

About the company:
Marine industry specialist Pole Star has developed leading-edge fleet management, ship security solutions and vessel tracking systems for more than 10 years. Today Pole Star provides products and services to over 600 commercial and governmental clients who manage 19,000 oceangoing vessels. The company’s technical capability is backed up by a professional, multilingual customer support team in London and Hong Kong and a global network of distributors.

More information on Pole Star is available on www.polestarglobal.com