According to this report by the Alaska Oil Spill Commission, http://www.evostc.state.ak.us/index.cfm?FA=facts.details there were 3 people on the bridge at the time of grounding. A helmsman, a lookout (female who held a 3rd mate license) and 3rd mate Cousins who had the conn.
The lookout reported that Bligh Reef light appeared broad off the starboard bow when it should have been off the port bow . The turn to avoid the reef was initiated too late to avoid the grounding.
There were procedures in place but they were not followed.