Absolutely not. I’m proposing that it should be to bring attention to our profession.
Quote below from an article about why & how Cinco de Mayo became a semi-popular US holiday. Only in our wildest dreams could June 25th, the International Day of The Seafarer, could do the same. Also a link how Congress followed suit after Anheuser-Busch & Miller’s marketing scheme.
“Anheuser-Busch and Miller established Hispanic marketing divisions and began sponsoring Cinco de Mayo events to tap into the Latino beer market. Coors invested over $60 million in marketing to Latino consumers during the 1980s”
https://www.congress.gov/bill/119th-congress/house-resolution/384/amendments