The importance of brand and reputation in the maritime industry

Professional Mariner Forum
1

Dear naval architects, professionals and seafaring people,

My name is Timon Ligterink. I am about to finish my MSc. in Business Studies at the University of Amsterdam and I’m focussing my study on the maritime industry.

More specific, (and I’ll keep it short, I promise :)), I am researching the importance of brands and reputation in purchasing decisions of oil companies when they hire subcontractors in the offshore oil and gas suppliers industry.

I’ve conducted interviews with several industry experts, and I came up with a list of factors that might be of importance. I aim to prove the importance through a survey questionnaire.

I need 150 respondents who know the maritime industry (that’s why I came here :)) and who would like to spend +/- 6 minutes of their time to fill it out.

Survey:
https://qtrial.qualtrics.com/SE/?SID=SV_0Pd0BTQQUMgBHU1

I highly appreciate any help you guys are able to provide me with!

In case you have any questions or remarks, please feel free to contact me!

Timon Ligterink

2

Dear Professionals,

Thank you very much for your time so far, I currently have 96/150 respondents, so a few more and I’m able to continue my research!

Don’t forget to fill in your e-mail adress if you are interested to receive a copy of the results

Timon

3

Thanks for your responses so far!

I’m roughly at 2/3 of the targeted amount (111/150), and I highly appreciate your time and effort.

If you haven’t filled it out yet, please help me out!

Timon