Shrinkflation, have you noticed?

Tons of companies do this all the time, with or without times of heavy inflation. It is the modern business model. How else are those execs going to justify those bonuses.
Orange juice makers come to mind. Shaving almost imperceptible amounts of product to increase profit margin. Over time it becomes apparent if you really look, but most people do not because the price remains close to the same as it always was.

I’ve noticed less and less coke in my rum over the years. Thought it was me.

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there’s certainly less coke on the coke these days…I think it was a legal thing?