Real treasure in volvo's game


#1

Did you guys see this:

http://www.theautochannel.com/news/2007/06/22/052738.html

<strong>Controversy Sparked by $500 Million Real-Life Treasure Find Adds New
Mystery and Intrigue to Final Leg of Volvo’s Online Hunt </strong>

<strong>EDITOR’S NOTE: </strong>Click PLAY button at bottom of the page to watch the
video promo that introduced this round of the Treasure Hunt contest.

IRVINE, CA - June 22, 2007: In a twist worthy of any great pirate story,
Volvo [Car Corporation today upped anchor – at least temporarily – on the
last crucial leg of its global online treasure hunt: the retrieval of a
prize treasure chest filled with $50,000 in gold and a key to a new Volvo
from the sea floor. The retrieval of the chest will hang in the balance
until controversy dies down over the discovery of real life treasure by
Volvo’s Hunt partner, Odyssey Marine Exploration.

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Earlier this year, Volvo selected Odyssey, the world leader in
deep-ocean shipwreck exploration, to sink a treasure chest with one goal:
to create an authentic, exciting treasure hunt to promote Disney’s ‘Pirates
of the Caribbean: At World’s End.’ Veiled in secrecy, Odyssey scouted
locations in the Western Mediterranean, finally zeroing in on a perfect
spot off the coast of Gibraltar. They had planned to take the winner of The
Hunt, 23-year-old Alena Zvereva from Ekaterinburg, Russia, out to retrieve
the treasure from its secret location when the operation hit an
unprecedented snag: Odyssey found real treasure. And a media storm
ensued.

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